CITA Kaizen
Visual Identity & Social Media Graphics
Multi-season visual identity and social media branding for the esports team CITA Kaizen. The scope covered everything from recruitment graphics to roster reveals and tournament announcements.
For season one, I designed a high-impact visual style rooted in Japanese ink aesthetics, dynamic textures, and bold typography. In season two, the direction evolved into a cleaner, more refined look with a clear hierarchy between leagues: gold accents for the premier Hitpoint Masters and silver for Hitpoint Challengers. To solve a lack of official player photography, I composited players into team jerseys digitally to keep all assets cohesive.
The result is a distinctive visual language that gives the team a solid, recognizable presence across all social channels.
