Divoká Kola.
Logo for experience rides in American cars
My graphic design teacher asked me if I would like to create a logo for a company specializing in experience rides in American muscle cars. I couldn’t refuse this offer as it was a very interesting creative project. The result is a logo representing the company name DK - Divoká Kola, featuring typical American racing stripes. The logo is slightly tilted to evoke speed and freedom, giving it a strong, masculine feel. The color combination of bright red, white, and black adds vibrancy and appeal, targeting women who are likely to buy these experience rides for their husbands or boyfriends. The logo has turned out to be something that is easily recognizable and radiates strength.















